95后4.0版咖啡馆出圈！长沙老厂房爆改情绪充电站

2024年9月，95后小伙李照林在长沙爱民里打造了自己的第四家“起风”咖啡馆，一举成为社交媒体上热门打卡点。“起风”充分利用老厂房的特色，进一步强化空间感和层次感，为顾客营造出独特的消费环境。

In September 2024, Li Zhaolin, a post-95s young man, opened his fourth "Qifeng" café in Aiminli in Changsha. It has become a popular check-in spot on social media. The café makes full use of the characteristics of the old factory building to further enhance the sense of space and layering, creating a unique consumption environment for customers.

在社交媒体上，李照林通过治愈系日常短视频拍摄方式，将咖啡馆店内日常等的慢生活元素统统搬到观众面前。再加上对咖啡馆介绍，沉浸式制咖啡、材料介绍、咖啡教学等方式，慢慢积累了一群忠实粉丝。

On social media, Li Zhaolin presents the slow-life elements like the daily life in the café to the audience through shooting healing-style daily short videos. Moreover, by introducing the café, demonstrating immersive coffee making, presenting materials, and providing coffee teaching, he has gradually accumulated a group of loyal fans.

在李照林看来，“起风”之所以能够得到众多年轻人的青睐，正是因为提供了充分的情绪价值。“在这里，每个人都能找到自己喜欢的位置。”除了线下销售，门店的线上销售也非常火爆，经常出现一觉醒来就“爆单”的现象，很多外地游客甚至不远千里前来打卡。

In Li Zhaolin's view, the reason why his café is favored by many young people is that it provides sufficient emotional value. "Here, everyone can find their favorite place." In addition to offline sales, the online sales of the store are also booming. There is often a phenomenon of "explosive orders" when he wakes up. Many tourists from other places even travel thousands of miles to check in here.

李照林表示，长沙是一个年轻人活跃之城，当地街道和社区、运营方的服务让创业者们能够安心创业，此外，常态化举办的交流会也让街区的创业者们互通有无，增强合作。他也期待“起风”咖啡馆能在长沙真正“起飞”。

Li Zhaolin said that Changsha is a city full of young people. The services of local streets, communities and the operation side enable entrepreneurs to start businesses with peace of mind. In addition, the regularly held exchange meetings also allow entrepreneurs in the block to exchange ideas and enhance cooperation. He also looks forward to his "Qifeng" café taking off in Changsha.