湖南文旅@哈萨克斯坦朋友：欢迎来感受魅力湖湘

The Hunan Provincial Department of Culture and Tourism held a cultural tourism promotion conference in Almaty, Kazakhstan on March 17, local time, to actively explore the Central Asia market.

当地时间3月17日，湖南省文化和旅游厅在哈萨克斯坦阿拉木图州举办文旅座谈推介会，积极开拓中亚市场。

Themed "Welcome to Charming Hunan," the promotion conference aimed to enhance international communication and overseas promotion of Hunan's inbound tourism and to explore the Kazakhstani market. Over 60 participants attended, including spokespersons for the Tourism Department of Almaty City and the cities of Konayev and Alatau, as well as representatives from the Almaty Tourism Association, and Kazakhstani travel agencies and airlines.

本次推介会以“三湘四水 相约湖南”为主题，旨在加强湖南入境旅游国际传播和海外推广，开拓哈萨克斯坦旅湘市场。阿拉木图州旅游局、库纳耶夫市、阿拉套市负责人，阿拉木图旅游协会、哈萨克斯坦旅行商、航司代表等60余人参加推介会。

At the conference, the Hunan Provincial Department of Culture and Tourism promoted Hunan's five cultural and tourism calling cards and inbound tourism routes through images and videos. Spokespersons for Yiyang City and the Hunan Airport Group respectively gave briefings on Yiyang's cultural tourism resources, and on international flight services, facilitation measures for inbound travelers, and future plans of Changsha and Zhangjiajie airports. The initiative further enhanced Kazakhstani industry professionals' understanding of Hunan's cultural tourism sector.

会上，省文化和旅游厅以图片、视频等形式，重点推介了湖南文旅“五张名片”以及湖南入境旅游精品线路。益阳市、湖南机场集团负责人分别介绍了益阳文旅资源和长沙、张家界两个国际机场、国际航线开设情况、入境便利化服务措施及未来规划等，进一步增进哈萨克斯坦业界对湖南文旅的了解。

On the Kazakhstani side, the Almaty Tourist Information Center, the Investment Promotion Bureau, the city of Alatau, SCAT Airlines, and local tourism enterprises presented Almaty's tourism resources and investment policies, development plans for the Alatau Special Economic Zone, international flight routes, and tourism products.

现场，阿拉木图州旅游信息中心、招商局，阿拉套市，SCAT航空公司，阿拉木图州旅游企业分别介绍了阿拉木图州旅游资源、招商政策，阿拉套特区整体建设规划，国际航线开设情况和旅游产品情况。

2025 marks the "China Tourism Year" in Kazakhstan and the "Year for Hunan's Inbound Tourism Development." A representative from the Tourism Department of Almaty City noted that Hunan, with its rich tourism resources, is a highly desirable destination for Kazakhstani tourists. The spokesperson expressed the hope that the promotion conference will help deepen bilateral exchanges, promote resource sharing, and facilitate tourist flows.

2025年是哈萨克斯坦“中国旅游年”，也是湖南入境旅游发展年。阿拉木图州旅游局负责人表示，湖南旅游资源丰富，是哈萨克斯坦游客向往的旅游目的地，希望以此次文旅座谈推介会为契机，进一步深化双方的交流合作，推动资源共享、客源互送。

An official from the Hunan Provincial Department of Culture and Tourism emphasized the importance of strengthening cultural tourism cooperation under the Belt and Road Initiative, aiming for mutual benefits and win-win results.

湖南省文化和旅游厅相关负责人表示，希望未来两地在文化旅游领域进一步加强合作，以共建“一带一路”倡议为契机，实现互利共赢。