长沙3企业跻身2025中国出海品牌百强

The Report on China's Top 100 Overseas Brands Index was released recently. Three Changsha-based companies were selected for their outstanding global achievements: Lens Technology, Sany Group, and Zoomlion.

《2025年度中国出海品牌100强指数报告》近日发布。长沙3家企业凭借卓越的全球化成果入选，分别是蓝思科技、三一集团和中联重科。

The report, jointly compiled by People's Daily Overseas Network and the GYBrand Global Brand Research Institute, served as a key barometer for measuring the globalization development level of Chinese enterprises. It comprehensively evaluated companies based on four core dimensions—overseas performance, brand building, brand contribution, and sustainable development—to select the Top 100 Overseas Brands. The listed companies are distributed across 40 cities in 19 regions nationwide, spanning 20 major industries. They are all industrial leaders, each with an overseas revenue exceeding five billion CNY, boasting an average overseas revenue of 110 billion CNY.

该报告由《人民日报》海外网与GYBrand全球品牌研究院联合编制，是衡量中国企业全球化发展水平的重要风向标。报告主要从公司出海业绩、品牌建设、品牌贡献、可持续发展四大核心维度进行综合评估，评选出海100强企业。上榜企业分布于全国19个地区的40个城市，覆盖20个主要行业，均为海外营收超50亿元的行业龙头，平均海外营收高达1100亿元。

The three Changsha-based companies selected for overseas expansion had clear and distinct paths, each exemplifying a common trend of upgrading from "products export" to "brand and technology exports."

3家入选长沙企业的出海路径清晰，各具特色，均呈现出由“产品出口”向“品牌与技术输出”升级的共性。

Lens Technology's globalization was characterized by diversified business drivers and a resilient supply chain strategy. The company maintained steady growth in its core consumer electronics business while proactively expanding into emerging sectors such as smart vehicles, robotics, and AR glasses. By establishing overseas production bases in Vietnam, Thailand, and other locations, the company has enhanced its risk-resilience capabilities.

蓝思科技的全球化体现为多元业务驱动与供应链韧性布局。公司消费电子主业稳健增长，并前瞻性拓展智能汽车、机器人、AR眼镜等新兴业务，建设越南、泰国等海外生产基地，增强抗风险能力。

Sany Group and Zoomlion, the twin giants of Hunan's construction machinery industry, continued to spearhead the overseas expansion of China's equipment manufacturing sector, with both achieving consecutive years of growth in their overseas revenue share. Through initiatives such as real-time global equipment management and overseas renewable energy projects, Sany Group has been transformed from a construction machinery exporter into a global provider of green infrastructure solutions. Publicly disclosed data showed that the overseas revenue accounted for over 60% of Sany Group's total revenue in the first three quarters of 2025.

三一集团与中联重科作为湖南工程机械的“双子星”，持续引领装备制造业出海，海外营收占比均实现连年增长。三一集团通过全球设备实时在线管理、布局海外新能源项目等举措，实现从工程机械产品出口商向全球绿色基础设施解决方案提供商的转变。公开披露数据显示，三一集团2025年前三季度海外收入占比超过六成。

Zoomlion, meanwhile, has enhanced its global competitiveness through deep digitalization and localization. The company has accelerated the construction of factories in Germany and Hungary, maintained investments in R&D and overseas system development, and established an initial localized supply chain in Europe. In the first three quarters of 2025, Zoomlion's overseas revenue share rose to 57.36%.

中联重科则通过深度数字化和本土化提升全球竞争力，加速德国、匈牙利工厂建设，持续投入研发与海外体系建设，初步形成欧洲本地化供应链。2025年前三季度，中联重科境外收入占比持续提升至57.36%。