湘菜出海！长沙餐饮品牌走向全球

From Changsha to the world, Hunan food brands enter a new phase of systematic global expansion. Chef Fei’s first U.S. store draws huge crowds. Brands like Weishang and Ningji have landed in multiple countries. Nearly 2,000 overseas Hunan‑style restaurants bring bold Hunan flavors to global diners. Opportunities come with challenges. Local enterprises are solving issues over supply chains, talent recruitment and market localization to root authentic Hunan cuisine abroad.

从长沙走向全球，湘味餐饮品牌迈入体系化出海新阶段。费大厨美国首店人气爆棚，味上、柠季等品牌落子多国，近2000家境外湘菜馆把火辣湖湘味道带给世界。出海之路机遇与挑战并存，企业积极破解供应链、人才、本地化难题，让地道湘味真正扎根海外市场。