热力值拉满！国庆中秋长假长沙接待游客1079.52万人次

According to the big data modeling and analysis of mobile phone signaling, Changsha welcomed a total of 10.7952 million tourist arrivals during the 8-day National Day and Mid-Autumn Festival holiday in 2025, a year-on-year increase of 13.39%. Calculated from the results of a sample survey on tourists' holiday spending, the total tourist spending reached 8.549 billion yuan, with a year-on-year growth of 5.36%. Among these holiday tourists, 2.3476 million were from outside Hunan province, accounting for 21.75%.

根据手机信令大数据建模分析，2025年国庆中秋8天假期，长沙市共接待游客1079.52万人次，同比增长13.39%；根据假期游客花费抽样调查结果测算，游客总花费85.49亿元，同比增长5.36%。国庆游客中，省外游客234.76万人次，占比21.75%。

Changsha's consumer market has fully activated consumption potential through new scenarios and formats such as IP pop-up events, traditional Chinese-style parades, and first-store openings and first-time exhibitions, highlighting the vigorous vitality of the city's economy and showcasing a new dimension of the consumer market characterized by quality, rationality and experiential consumption.

长沙消费市场以IP快闪、国风巡游、首店首展等新场景新业态，全面激活消费潜力，生动诠释着城市经济的蓬勃活力，展现出消费市场品质化、理性化、体验化的新面貌。