蜜雪冰城、瑞幸……中国潮饮开到美国!
你购买过中国品牌的饮品吗?6月底,国内最大咖啡连锁品牌瑞幸在美国纽约开出两家门店,现场气氛火热。凭借着物美价廉的产品与不断适应市场的自创新,以瑞幸咖啡和蜜雪冰城为代表的中国快消品牌,在海外市场获得了大量的喜爱者。
Have you ever tried beverages from Chinese brands? In late June, Luckin Coffee, China’s largest coffee chain, opened two stores in New York, USA, and the scene was bustling with excitement. Thanks to their high-quality, affordable products and ongoing innovation to adapt to market needs, Chinese FMCG brands—represented by Luckin Coffee and Mixue Bingcheng—have garnered a huge following in overseas markets.