第一站美国！茶颜悦色宣布“出海”

7月9日，茶颜悦色正式官宣“出海”：以电商形式向海外市场布局零售业务。即日起，北美消费者可以通过茶颜悦色线上店买到茶颜悦色的零食和周边产品。

On July 9th, Changsha-based tea brand Chayan Yuese (SexyTea) officially announced its "overseas expansion" plan: expanding into overseas retail markets through e-commerce. Consumers in North America can purchase Chayan's snacks and merchandise through its online store as of today.

茶颜悦色自建Shopify独立站电商店铺，以及在亚马逊、TikTok Shop、沃尔玛、Weee、亚米网平台建立了品牌自营店铺，7月9日起陆续投入运营。首批上线约40多个商品，都是在国内比较受欢迎的零食和文创。

Chayan Yuese has built its own independent Shopify store and established brand-owned stores on platforms including Amazon, TikTok Shop, Walmart, Weee, and Yamibuy, which will go live sequentially starting from July 9th. The first batch of over 40 launched products are all popular snacks and cultural and creative products in China.