湘博这个艺术大展获2025年德国iF设计奖

"The Art of Life: Multimedia Exhibition of Mawangdui" at Hunan Museum recently stood out among more than 11,000 entries from 66 countries and regions around the world, winning the iF Design Award 2025 for its groundbreaking digital theater presentation of cultural heritage.

近日，湖南博物院“生命艺术——马王堆汉代文化沉浸式数字大展”（简称“生命艺术”大展）凭借其突破性的文化遗产数字剧场展示方式，从全球66个国家和地区的11000余件参赛作品中脱颖而出，获评2025年德国iF设计奖（iF Design Award）。

Joining hands with Digital Library of China and Prof. Eugene Wang's team from the Harvard FAS CAMLab, the Hunan Museum initiated this exhibition after three years of elaborate planning and preparation. The project has integrated up-to-date academic research achievements, innovative inspirations in digital art, and cutting-edge developments in multimedia technologies, to present the exhibition.

湖南博物院整合全球最新的学术研究成果、数字艺术的创新思维以及多媒体技术的最新发展成果，联合中国数字图书馆、哈佛大学中国艺术实验室（Harvard FAS CAMLab）汪悦进教授团队，经过长达三年的精心策划推出“生命艺术”大展。

The exhibition precisely reproduces the interior structure of the Mawangdui Han Tombs and the abundant relics that have been unearthed there, presenting an interactive experience of archaeological findings with spatial analysis for the visitors. Reflecting the "Yin and Yang—scattering and gathering" concepts in Chinese philosophy embodied in the four-layer coffin in Mawangdui Tomb No. 1, the exhibit reveals the life philosophy underlying tomb designs in the Han Dynasty. The exhibition creates China's first 15-meter-diameter immersive LED dome screen within a museum, giving visitors access to "step inside" the T-shaped silk painting to experience the vision of immortality—an imagined ascension "from earth to heaven" in the era of Lady Xinzhui over 2,000 years ago.

展览通过精确复现马王堆汉墓内部结构及丰富的出土文物，呈现考古发现与空间解构的互动体验。结合马王堆一号墓四套棺的“阴阳散聚”概念，揭示汉代墓葬设计背后的生命哲学。通过打造中国博物馆空间内首个15米直径沉浸式LED球幕，让观众“步入”T形帛画内部，体验辛追夫人所在时代“由地入天”的永生想象。

Opening on June 8, 2024, the exhibition has attracted over 530,000 visits to date.

展览于2024年6月8日开展后，截至目前接待观众超过53万人次。

As one of the globally influential design prizes, the iF Design Award is universally recognized for its precise and independent evaluation system. It is considered one of the top three global design awards, alongside the "Red Dot Design Award" in Germany and the "International Design Excellence Awards (IDEA)" in the United States. The iF Design Award evaluates entries following multiple criteria, including creativity, designs, functions and services, visual presentations, materials and crafts, and sustainability. 

作为全球最具影响力的设计奖项之一，德国iF设计奖以其严谨独立的评审体系而获得广泛认可，与德国红点奖（Red Dot Award）、美国IDEA奖（International Design Excellence Awards）并称为世界三大设计奖。该奖项从创意理念、设计形式、功能与服务、视觉呈现、材质工艺及可持续性等多个维度，对参赛作品进行严格评估。