“新” 动长沙，共赴新零售的奇妙约会

The Hunan Provincial Department of Commerce, the Changsha Municipal People's Government, and Forbes China Group jointly held a press conference on April 3. It announced that the 2025 Forbes China New Retail Industry Innovation and Investment and Financing Event will be held at the Changsha Beichen International Conference Center from April 17 to 19. 
4月3日，湖南省商务厅、长沙市人民政府与福布斯中国集团联合召开新闻发布会，宣布“2025福布斯中国新零售产业创新与投融资活动”将于4月17日至19日在长沙北辰国际会议中心举办。

Themed on "Innovation-Driven: Building the Future Together," the event will bring together global leading retail companies and investment institutions, as well as industry experts, to discuss key topics such as consumption upgrading, technological empowerment, integration of domestic and foreign trade, and investment and financing. Together, they will explore the future trends and investment opportunities in the new retail sector.

该活动以“创新驱动 共筑未来”为主题，将汇聚全球顶级零售企业、投资机构、行业专家围绕消费升级、科技赋能、内外贸一体化、投融资等核心议题，共同探讨新零售的未来趋势与投资机遇。

The event will have three major highlights: 

主体活动将呈现出三大亮点：

Firstly, scenarios featuring the integration of culture and commerce will be created, with a new retail performance stage set up in the Chaozong Street Historic Cultural Block. An urban shopping festival will also kick off simultaneously.

一是打造“文化+商业”融合场景，在潮宗街历史文化街区设置新零售展演舞台，同时启动一项城市购物节活动。

Secondly, "local + international" two-way empowerment will be promoted. In particular, an activity titled "Australian Companies' Changsha Tour" will be specially planned. Leveraging the advantages of the Changsha Cross-Border E-Commerce Comprehensive Pilot Zone, the event will create a platform for domestic and international brands to "buy globally, sell globally."

二是推动“本土+国际”双向赋能，特别策划澳大利亚企业长沙行活动；依托长沙跨境电商综合试验区优势，为国内外品牌搭建起“买全球、卖全球”的平台。

Thirdly, policy and service support will be enhanced. Changsha will focus on multiple dimensions such as opening up scenarios and attracting talents to provide enterprises with full life-cycle services, enabling innovative ideas to take root and thrive in Changsha.

三是强化“政策+服务”支持，长沙将从场景开放、人才引进等多维度发力，为企业提供“全生命周期”服务，让创新种子在长沙扎根生长。

In addition to high-level forums, investment and financing matchmaking conferences, and new retail experience exhibitions, the organizers will also arrange for guests to visit core areas related to Changsha's new retail industry chain. The guests will conduct field inspections to see how Changsha promotes industrial upgrading and foster innovation in consumption.

活动期间，不仅有高端论坛、投融资对接、新零售体验展等环节，活动组织方还将组织嘉宾深入长沙新零售产业链的核心区域，实地考察长沙如何推动产业升级与消费创新。

Hunan has always regarded the retail industry as an important engine for expanding domestic demand and promoting upgrading. In 2024, Hunan Province's total retail sales of consumer goods exceeded 2.13 trillion CNY, with growth rates standing at the forefront nationwide. As the provincial capital, Changsha, with its soft power of being named "China's Happiest City" for 17 consecutive years and its hardcore environment characterized by "low-cost entrepreneurship, high-quality living," has not only nurtured phenomenal brands like Chayan Yuese and Snack Is Busy, but also attracted regional headquarters of 32 leading retail companies such as Freshippo and JD. It has become one of the preferred destinations for international consumer brands entering the Chinese market.

湖南始终将零售业作为扩内需、促升级的重要引擎。2024年，湖南省的社会消费品零售总额突破2.13万亿元，增速居全国前列。作为湖南省会的长沙，凭借连续17年蝉联“中国最具幸福感城市”的软实力，“低成本创业、高品质生活”的硬环境，不仅培育出茶颜悦色、零食很忙等一批现象级品牌，还吸引了盒马、京东等32家头部零售企业区域总部落户，成为国际消费品牌进入中国市场的首选地之一。